Should My Aspiring Content Creator Friend Stop Exploiting People for Content?

The Prosecution: Beth

Sometimes I'm recorded while having a meal. It's jarring to spot myself on her social media – it’s like a jumpscare.

A close companion of a decade, Marielle, labels herself the “content queen”. It’s fun for a bit, but it strains our relationship.

Being highly outgoing, there's a constant urge the need to document everything constantly. When we eat out, she says, “The phone eats first,” and takes photos with the flash on, which makes me cringe. I don’t like it when other people see her posing or filming – I experience secondhand embarrassment. Another annoyance is because meals lose their warmth.

She's not quite an online personality yet, but she is aspiring to become one. She makes video blogs about city life, her daily routine, and her work as a stylist. The material is quality, I’ll give her that, but I don’t want to be involved. Sometimes she films me while I’m eating, or just accompanying her. Later, I appear on her feed afterwards, and it pops up like a jumpscare: I might be bare-faced, an awkward face or photographed mid-bite. It feels invasive.

She also expects me to film her at inconvenient times. Sometimes I’ll be talking to someone else, or we're simply spending time in the street. The dynamic feels like our friendship has turned into me being her unpaid videographer. She has the means to employ someone if she wanted high-quality content. When I brought up my discomfort about the situation, she brushed it off. I've been invited to several brand events, which were appreciated, but that doesn't compensate for all the time and effort I spend assisting her create material.

I appreciate that she has helped me with my design career, but I resist our connection to become merely a tally of favours. I don’t feel she's insincere or dishonest, but at times I feel that if recording starts, we will begin acting in a way that presents a favorable image for her channel.

She will say, “OK, look happy!” and film me smiling with someone. It’s so silly. I need her to understand that our 10-year friendship still has limits. I love spending time with her, but I also desire to experience it without being filmed, altered, or posted for an viewers. I am not a prop for her online persona.

The Defence: Marielle

I want my friend to see that the content we make together can get us an opportunity.

I am passionate about creating videos. It's more than a pastime; it's integral to who I am. Creating videos and documenting experiences online enables me to show my personality and engage with people in new ways.

I don’t see myself as a professional creator yet, but it’s smart to make money from your passions. I admire people on social platforms who execute that aesthetic of informal, self-made content creation.

Content creation is my version of living actively: observing the nuances, sharing them with an audience that appreciates the craft behind it. It's never my aim to make my friend uncomfortable. Taking her to industry events was my method of sharing opportunities, providing her a opportunity to witness exclusive moments that could benefit her professional path too. That’s not leverage, it's simply being pragmatic.

I’d still take her to such functions even if she didn’t help me, but I want her to see the benefits the content we make together can achieve: a foot in the door. I understand not everyone enjoys being filmed, but sometimes spontaneity is what makes content authentic. Being recorded from time to time is part and parcel of being my companion. I would delete anything she asked, but she hasn't made such a request yet.

I don’t expect anybody to be my private videographer, but companions help each other in minor capacities. I thought recording a clip here or there would be fun for her. Creativity thrives in partnership, and having Beth around makes endeavors energetic and pleasurable. I don't compel her to participate in anything, and I’d never deliberately embarrass her. But creating content jointly occasionally is part of how I document our time together.

I cherish Beth’s friendship profoundly and don’t want making videos to come between us. I am ready to compromise: like requesting permission before recording, and avoiding angles that might make her self-conscious.

This isn’t about control, it's regarding expressing my perspective while still considering hers. Clearly content creation is not a substitute for genuine friendship: it's merely part of how I live my life and I want her to be involved in a way that’s agreeable for both of us.

The Jury: Public Sentiment

Is it right for her to stop filming herself and Beth when they are socializing?

There’s nothing more uncomfortable than having a companion film you. I get that it's her job, but I wouldn't ask friends come to my workplace. Maybe she can find like-minded creators to collaborate with. With the dark, looming future of technology, human connections are the only thing we have – cherish them!
A respondent, 25

If you’re doing something professionally, you can’t ask your friends for help repeatedly, even if they have helped previously. If Marielle loves creating, that doesn’t mean all those around her is willing material. She needs to respect her friend's privacy.
Ankit, 26

Marielle might love making content and showing off her life online, but it’s not for everybody. It’s nice she has helped her friend professionally, but she needs to hear what her friend desires.
A commenter, 27

It sounds like you care about each other, so cling to that and ensure it’s the focus in your relationship. Create some authentic memories, where true emotions are stored, not digital scrapbooks. In fact, celebrities who seem to reveal their worlds actually have more secrecy than it appears.
Sarah, 53

She seems to be not fully engaged nor authentic when she’s with Beth – she's on the job. Each appears confused as to where the line is. The answer is not found in trying to change one another, but in each establishing clear limits around what is comfortable to them and determining if there is an mutually agreeable compromise.
A final view, 71

Your Turn to Be the Judge

Consider this question: is Marielle exploiting their bond?

Alyssa Prince
Alyssa Prince

A passionate gaming journalist with over a decade of experience covering UK and international gaming trends.

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